The Practice Excellence Conference

Educating and empowering the accounting profession

19 October 2017

An unmissable conference for the modern accountant


A full day conference in London, supported by Quickbooks, jam packed with expert presentations, interactive workshops and marketing automation showcases.

We will be putting ambitious accountants through their paces in our marketing boot camp - including exercises and demonstrations to help you put your clients and their challenges at the heart of your growth strategy.

You will leave with a full plan on how to think about your brand, where to focus your marketing effort, and how to deploy the right tech and tools. Create your brand story, build your own strategy and embrace new and innovative ways to promote your services and attract new clients. We will provide you with an end-to-end experience to plan, implement and execute growth.

Tickets are available now for just £249!

Join us and empower your practice!

The Agenda

08:30 - 09:15
Registration opens
09:15 - 09:30
Introduction from Practice Excellence and Quickbooks
09:30 - 10:00
Change Your Story, Change Your World with David Sloly
There are a million speakers who will tell you (convincingly, eloquently and humorously) that to connect with customers, your business needs stories. And you know what? They're right.But it's all hot air if you haven't got the tools to go away with and actually create those stories. After an introduction to the types of business story you can tell and where you can use them, David will then explain his unique 5-step process for creating stories:
  1. How to quickly gather the facts that will shape your story
  2. The truth about what people really want to hear about
  3. A proven way to easily format your story
  4. A simple formula for injecting emotion
  5. How to create a killer headline so your story gets noticed
And as you would expect from a TEDx speaker who has been invited twice to present at SXSW, he does so convincingly, eloquently and humorously. Blurring the boundaries between inspiring talk and outcome‐oriented workshop, David's keynote will provide audiences actionable information. But as you would expect from a master storyteller, the journey is every bit as memorable as the destination.
10:00 - 11:00
The Practice Marketing Panel
The importance of practice marketing is rising as competition in the profession increases. It is becoming more difficult for your brand to be noticed in a crowded market. This session will help you overcome this challenge and give your brand the stand-out it needs.

Our expert panel of high profile, thought leading speakers provide award winning advice on how to create a strategy and tackle the biggest challenges you are facing today. Gain expert insights and new innovations you can apply to your firm, learn from the professionals who have a proven track record of excellence.
11:00 - 11:30
Break for refreshments
11:30- 12:30
The Client Marketing Boot Camp Session 1
How well do you really know your audience? Who are you are you trying to reach? What challenges do they face? How can you solve these challenges? In this practical workshop you'll be getting into the heads of your target market; creating client personas, understanding your audience and their buying cycles. You will have the opportunity to quiz your audience as we bring real business owners to the stage to share the challenges they face and how you can help them.
12:30- 13:15
Break for lunch and networking
13:15- 14:45
The Client Marketing Boot Camp Session 2

Now you have really got to know your target market, how can they be reached? The modern practice lives is in world of communication, and there is a plethora of ways for you to be heard. The second boot camp session provides you with practical tips and tactics to elevate brand awareness, improve your online presence and create a digital strategy that works for you. You will explore key tools to harness digital marketing to your competitive advantage; content creation, SEO, email marketing, PPC, online advertising, social media and more.

14:45 - 15:00
Break for refreshments
15:00 - 16:30
The Practice Marketing Automation Workshops sessions
Having covered strategy you will now be ready to explore and test the tools for the job. The afternoon will be an interactive marketing automation showcase. This is not a product sales pitch. Based on your customers buying cycle we have created a tailored agenda for you to get the right tools in place to attract, engage, convert and retain clients.
16:30 - 17:00
Closing address
19:00 - Late
The Practice and Software Excellence Awards
Tickets to the awards are sold separately. If you have booked a ticket for the conference you will receive a special discount for the awards evening.

The Speakers

In partnership with

Supported by

Getting there

Barbican Centre, Silk St, London, EC2Y 8DS

The Barbican is located in the heart of the City of London. Within walking distance from a number of London Underground stations, the closest being Barbican, St Paul's and Moorgate.