The Practice Excellence Conference

Educate and empower your practice

19 October 2017

An unmissable conference for the modern accountant

At the heart of your practice growth strategy, it is critical to have a robust marketing plan in place. In order to acquire new business, nurture existing, increase revenue and keep up with innovative firms, you will have to recognise the importance of practice marketing.

Practice Excellence is offering a full day interactive conference in London, supported by Quickbooks, providing you with everything you need to plan and execute a practice growth strategy. The Practice Excellence Conference will help you understand your clients and the market, find ways to attract new business and create your own action plan. It is time to embrace new and innovative ways to promote your services and attract new clients. 

Ideal new practices wanting support in starting up or established businesses looking to grow, small or large, it will be a one of the most important events of the year for the profession.

Tickets are available now for just £249!

Join us and empower your practice!

The Agenda

08:30 - 09:15
Registration opens
09:15 - 09:30
Introduction from Practice Excellence and Quickbooks
09:30 - 10:00

Change Your Story, Change Your World with David Sloly

David Sloly, Founding Partner,
Harvey David

There are a million speakers who will tell you (convincingly, eloquently and humorously) that to connect with customers, your business needs stories. And you know what? They're right.But it's all hot air if you haven't got the tools to go away with and actually create those stories. After an introduction to the types of business story you can tell and where you can use them, David will then explain his unique 5-step process for creating stories:
  1. How to quickly gather the facts that will shape your story
  2. The truth about what people really want to hear about
  3. A proven way to easily format your story
  4. A simple formula for injecting emotion
  5. How to create a killer headline so your story gets noticed
And as you would expect from a TEDx speaker who has been invited twice to present at SXSW, he does so convincingly, eloquently and humorously. Blurring the boundaries between inspiring talk and outcome‐oriented workshop, David's keynote will provide audiences actionable information. But as you would expect from a master storyteller, the journey is every bit as memorable as the destination.
10:00 - 11:00

Growing your firm: The good, the bad and the ugly
Panel Discussion

Heather Townsend, Author,
The Go-To Expert

Carl Reader, Author,
The Start-up Coach

Sharon Pocock, Founder,
Kinder Pocock

Nathan Keeley, Partner,
Carpenter Box

Our expert panel of high profile, thought leading speakers provide award winning advice on how to create a strategy to grow your practice and tackle the biggest challenges you are facing today. Understand what forward thinking firms are doing to make them stand out, attract new business, retain existing clients and maximise referrals. Gain expert insights and new innovations you can apply to your firm, learn from the professionals who have a proven track record of growth.

11:00 - 11:30
Break for refreshments
11:30- 12:30

Be the fly fisher, not the trawler. The easy way to catch your next client
Practical Workshop

Heather Townsend, Author,
The Go-To Expert

Stuart Pringle, Head of Sales,

How well do you really know your clients? Who are you are you trying to reach? What challenges do they face? How can you solve these challenges?  It impossible to create a marketing plan or messaging before you understand your market, their needs and how they use your service. 

In this practical workshop you'll be getting into the heads of your target market; creating client personas, understanding your clients and their buying cycles. You will have the opportunity to quiz your market as we bring real business owners to the stage to share the challenges they face and how you can help them.

12:30- 13:15
Break for lunch and networking
13:15- 14:45

Tyre kicker to new client: Managing the buyer journey
Practical Workshop

Alex Tucker, Account Director,

Alex Davis, Business Development
UK QuickBooks

The modern practice lives is in world of communication, and there is a plethora of ways for you to be heard. 

In this expert led workshop you will receive practical tips and tactics to elevate brand awareness, improve your online presence and create a digital strategy that works for you. 

You will explore ways to harness digital marketing to your competitive advantage; content creation, SEO, email marketing, PPC, online advertising, social media and more. Understand how this fits in with your overall business plan and your customer's buying cycle.

14:45 - 15:00
Break for refreshments
15:00 - 16:30

Live Showcases: The Practice Growth Pioneers

These short, sharp and interactive sessions we will show you how to get REAL results by using content, SEO and social. Understand what you can do, how to do it and the the results you could achieve. 

A digital first approach to building your practice with ACCA UK

This practical session will look at how to adopt a ‘digital first’ approach to building your practice, the challenges and how to take your clients – and staff – on this journey. Understand how technology can manage ‘self-service’ elements of the client relationship, allowing you to focus your time on providing advice and expertise on how to grow the business.

How to avoid Search Engine failure with PracticeWEB

In this session we will be exploring just some of the many Google ranking factors we know today, looking at key technical aspects of a website you need to know about, and how to craft SEO-friendly content to give your website the boost it needs and attract the right type of clients.  You’ll also learn ways you could be measuring the success of your own SEO, which metrics you should be watching and how you can optimise depending on the data.

Social session coming soon!

16:30 - 17:00
Closing address
19:00 - Late

The Practice and Software Excellence Awards

Tickets to the awards evening are sold separately.

The Speakers

Euan Pringle - Director
Otterburn Mills Ltd
Euan Pringle


Otterburn Mills Ltd

In partnership with

Supported by

Getting there

Barbican Centre, Silk St, London, EC2Y 8DS

The Barbican is located in the heart of the City of London. Within walking distance from a number of London Underground stations, the closest being Barbican, St Paul's and Moorgate.